August 3rd, 1933
77 years ago today the first Mickey Mouse watch went on sale. Disney had recently hired a new ‘merchandising man’ named Herman Kamen. His job was to market the Disney brand via Mickey Mouse. He put together a contract with the Ingersoll Waterbury Clock Co. of Waterbury, Connecticut — a dying and bankrupting company. The watch sold for about 3 bucks and was so successful it was solely responsible for saving the watch company from oblivion. They sold 11,000 the first day, and 900,000 in the first year. After 2 years they had sold 2.5 million Mickey Mouse Watches.
In the 60’s the company was renamed to US Time and now we know them simply as Timex. Timex makes watches for many other companies and brands such as Ecko, Versace, Guess, Valentino, Ferragamo, Opex and Nautica. Yep, without Mickey and Walt, we’d have never had Timex.
Mickey Mouse: Then and Now
The history of the Mickey Mouse watch is even included in this video about Mickey Mouse. It amazes me how much of an impact Walt Disney had on the 20th century — especially in ways that you don’t often think of.